Bright Swimwear is a boutique Swedish swimwear brand dreamt up by Stockholm native Maria Johansson. Maria started Bright Swimwear with a clear vision: to provide high-quality swimwear you feel good about. Swimwear that would be loved for seasons to come.
We started our collaboration with Bright back in November 2018. In the first three months, we managed to set up our testing structure for the email subject, copy and CTA and sent out 50,000 emails to girls in Sweden, generating “only” 35,000 in revenue.
Once we knew that we had a good sequence that was ROI positive and ready to scale, we increased our efforts to 100,000 emails per month eventually reaching a scale of 50,000 emails sent per day. Right now, other than retargeting, Bright is using our emails to get more than 400,000 unique website visitors and $200,000 in sales per month.